Tuesday, July 31, 2012

Erican College - Yes, You Can!

Spending time with my beloved students of Erican College is one of the few things I truly enjoy in life.
As Success Mentor to the students of Erican College, I have just spent two amazing days with these incredible young people. We had loads of fun and did a great deal of interesting and enlightening things together.

My vision is to create a new breed of young people - a generation of world class Malaysians who are competitive enough to compete with the best - anywhere throughout the world!

I want to mould my students into outstanding people of a great many fields. I want to see all of these students become top Designers, Entrepreneurs, CEOs, Senior Managers, Accountants, Educators and Professionals.

That's why I have incorporated a Success Programme into the curriculum of Erican College. It is a two-year compulsory programme that all Erican College students, regardless of their chosen disciplines, must complete.

I've pledged my personal commitment towards them.

I am committed to seeing them through.

But most of all, I am truly looking forward to spending more quality time mentoring our quality young people in the years to come.



Eric Chong is the Managing Director of Erican College, an institute of higher education which unleashes the full potential of young people and molds them into leaders of the design and business fields. He is also the President of Branding Association of Malaysia.

Sunday, July 22, 2012

Have NO Reservations or Fears!

Eric Chong: "Branding Association of Malaysia is proud to participate in the judging of the Star Business Award."
"I run a small chain of mamak restaurants in the Klang Valley.  My vision is to serve the best nasi lemak and I have lots of satisfied customers. Can I apply for the Star Business Award?"

These words came from a humble-looking Indian man who approached me after I had spoken before an audience of potential applicants for the Star Business Award on Friday.

I was really touched by his spirit and so I said to him, "Yes, I think you must apply. Since you are so passionate and committed to what you do, have no reservations or fears - go out there and put yourself next to the best players in the country."

I look forward to spending time going through all the applications for the Star Business Award 2012 together with my peers in the judging panel.

Sincerely, I wish all the applicants the best of luck. :)

Eric Chong is the Managing Director of Erican College, an institute of higher education which unleashes the full potential of young people and molds them into leaders of the design and business fields. He is also the President of Branding Association of Malaysia.

Friday, July 20, 2012

The Star Business Award 2012

The Star Business Award is a prestigious award for outstanding non-public listed companies.
I would like to express my sincerest thanks to The Star for inviting me to speak to the participating companies of The Star Business Award for 2012.  I was asked to speak on behalf of the illustrious Judging Panel, which is comprised of such reputable bodies as the Branding Association of Malaysia, Bursa Malaysia, 4As, FMM and the Chinese Chambers of Commerce.

I feel very privileged to have been a judge for this prestigious award ever since its inception three years ago. I must say that this is an incredibly respectable award. There is stringent scrutiny of each and every entry and absolute transparency throughout the entire judging process. Simply put – only the most deserving companies, and not necessarily the biggest, shall take home a prize.

Also, this is not an award that money buy.  However, if you do win, you will be rewarded with extraordinary prizes. There is a whopping RM1,000,000 worth of free ad space awaiting the deserving winners – all thanks to the kind generosity of The Star.

I encourage all the go-getters of Malaysian SMEs to apply for this award.  In the end, it doesn’t really matter if you win or lose; what matters most is that you do your best in the spirit of entrepreneurship and sportsmanship.

I would like to congratulate the wonderful team of The Star for doing a great job for the Malaysian business community.

Eric Chong is the Managing Director of Erican College, an institute of higher education which unleashes the full potential of young people and molds them into leaders of the design and business fields. He is also the President of Branding Association of Malaysia.

Sunday, July 15, 2012

Eric Chong meets Dato Jimmy Choo

Dato Jimmy Choo is a global icon. His name is synonymous with ultra luxury, high fashion and elegance.
"Jimmy Choo" used to be just like any other ordinary Malaysian Chinese name. However,  today it is a global brand which is synonymous with ultra luxury, high fashion and elegance.

Royalty, social elites and celebrities the world over love Jimmy Choo. Women feel sexy and sensual when they walk on four inch Jimmy Choo shoes.

I first met Dato Jimmy Choo six years ago through Dato Lewre Lew, another top Malaysian shoe designer who shines on the world stage.

It was an amazing experience. I found Dato Jimmy really down to earth and unassuming. I couldn't believe that such a big international star as Jimmy could be so friendly and approachable.

Dato Jimmy Choo is indeed the pride of Malaysia. Few Malaysians have achieved fame and stardom the way he has. A name so loved by all fashion-conscious women all over the world - he is absolutely amazing!

It is Erican College's firm belief that Malaysians can be truly globally competitive. However, to have globally competitive human capital, it takes a globally competitive education system. After all, education is the only means to laying a solid foundation for future successes.

Because of this, Dato Jimmy Choo is passionate about education and committed to molding the next generation.

Eric Chong is the Managing Director of Erican College, an institute of higher education which unleashes the full potential of young people and molds them into leaders of the design and business fields. He is also the President of Branding Association of Malaysia.

Saturday, July 14, 2012

Eric Chong meets Zang Toi

I was most pleased to meet this fashion icon who is proudly Malaysian.


Zang Toi, an iconic Malaysian-born fashion designer based in New York, is one of those rare Malaysians who have found true international fame. Zang Toi started his fashion career in New York in 1989. After years of hard work, he is now an international icon and one of the biggest names in the fashion industry.

Zang Toi is truly world class and, perhaps more importantly, he remains a proud Malaysian. I strongly believe that Malaysians can be just as competitive as the top people from anywhere else in the world, if we truly put our hearts and souls into what we do. 

I always tell the students of Erican College to be world class. I want them to position themselves as world class citizens. Whatever they pursue in life, I want them to strive to meet world class standards. It is not always easy, but it is necessary if they want to be really successful in life.

Let's all look up to Zang Toi as a role model.

Eric Chong is the Managing Director of Erican College, an institute of higher education which unleashes the full potential of young people and molds them into leaders of the design and business fields. He is also the President of Branding Association of Malaysia.

Eric Chong meets Tan Sri Dr Ramon Navaratnam

Tan Sri Ramon is someone I have great respect for.

I ran into a very honourable man a few days ago. He was none other than Tan Sri Dr Ramon Navaratnam.


Long since retired from his last government position as Transport Ministry Secretary General, Tan Sri Ramon still pursues his life long passions passionately. Not only does he advocate corporate governance and fair business practices, he also champions poverty eradication, promotes education and addresses economic issues, both domestic and international.

He wears many hats; one of the better known ones is his role as Corporate Advisor to the Sunway Group. He is also President of Transparency International Malaysia.

Tan Sri, thank you for your many contributions toward building a better Malaysia.


Eric Chong is the Managing Director of Erican College, a college which unleashes the full potential of young people and molds them into leaders of the design and business fields. He is also the President of Branding Association of Malaysia.

Monday, July 2, 2012

The Book that I'm Still Working On...


Some of you might remember that I planned to write a book on success.

Well, I didn't just think about it, I took action.

I went up to Fraser's Hill on the 28th Dec 2011 with this sole objective in mind. I made a promise to myself - I would not come down from the hill unless and until I finished writing the book!

And I did!!!

I wrote 15 chapters a day. And in 7 days, the book was completed. 120,000 words, 100 chapters, 350 pages. Not bad!

However, that was only a draft! You can't possibly publish a book without having a few rounds of serious proof-reading and editing of the draft.

However, after I returned from Fraser's Hill I was overwhelmed by a busy workload and activities. There simply wasn't time to proof-read and edit this book.

Finally, after months of punishing itinerary, I found time to work at it over this weekend. So I sat down quietly at home and started going through the drafts.

OMG!!! I found tons of things that I wanted to change.

It isn't that the script wasn't well written, it is just that it can be tremendously enhanced if given time.

You know what? Editing a book turns out to be TEN TIMES more time consuming that actually writing it!!!

I'm not going to rush it. This book is going to be a great book. I'm determined to set aside some time each day to edit it until 'perfection' is achieved. :)

If everything goes smoothly, I hope this book will be launched in August or September.

Watch for it, my friends!

“Life is about constantly going beyond limits!”
- Eric Chong, Erican Education